This interactive, webinar training workshop, helps to provide a series of solutions to support schools develop and stay on top of their marketing. There is a particular focus on understanding marketing fundamentals, the latest trends and features to be aware of with social media, how to use video to showcase your school brand and managing marketing responsibilities alongside other priorities within the busy school environment.
The course provides everything you need to do effective and sustainable marketing for your school so you can continue to attract the right pupils and families throughout the academic year.
Delegates will receive a range of resources after the training, including a marketing plan template, social media content calendar template, social media crib sheet, and video skills for social media toolkit.
Aims of the course:
- Learn how to use social media more effectively and maximise the features of different platforms
- Learn how to communicate more effectively with your target families and students
- Discover how video can bring your school brand to life
- Teach you basic principles of creating video content in your day to day marketing
Takeaways:
- How to make the most of social media for recruitment and community engagement
- How to incorporate video into business as usual marketing activities
- How to create video content on a budget
Programme outline
Marketing planning – how to create an effective marketing plan for the academic year, including key times of the year to be aware of and how to connect with prospective families at these points during the academic year. Also includes how to plan around teacher commitments so you can continue to deliver effective marketing.
Social media strategy – how to make the most of key social media channels, latest key features to be aware of and how to use them to reach and connect with your target families. Includes tips on how to create high-quality content that resonates and user-generated content.
Making the most of video for your school – how to create your own video content that helps showcase the best of your school brand online.
Ranald Lloyd-Williams
