Aims of the Course
This course will look at how you can maximise your marketing and admissions efforts. It will cover how to develop a whole school recruitment culture amongst all staff and pupils. It will also cover practical ideas to save time and money on marketing initiatives together with a social media workshop session. This is a real must for any marketing and admissions team looking to grow pupil numbers.
Learning Objectives
You will leave this course with:
- Confidence to ensure your entire school community are participating in pupil recruitment.
- An understanding of how to implement social media effectively and efficiently.
- Inspiration and ideas to implement new marketing initiatives cost effectively.
- A clear vision of how to increase your conversion rate from enquirers
Marketing and Admissions programme outline
9.30 - 9.45 Introduction and course overview
9.45 - 10.45 Engaging while school community in the marketing mission
- Staff
- Pupils and parents
10.45-11.00 Break
11.00 -11.40 Marketing on a budget
11.40 -11.55 Break
11.55 - 12.55 Social media with limited time and resources
Lunch until 13.45
13.45 - 14.45 Cultivating enquiries and perfecting the prospective parents
14.45 - 15.00 Questions and close
